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What I Do


Hi! I'm Shirley Lai.
I design experiences & interfaces. 

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What I Do


Hi! I'm Shirley Lai.
I design experiences & interfaces. 

Work

ASTRONAUT: A VIDEO-INTERVIEWNG APP

With two other team mates, we worked pro-bono for a startup Astronaut (astrnt.co), researching and interviewing would-be users of their app. We worked closely with stakeholders, eventually delivering a working prototype that we felt met business and user goals.

For a look at the UI and prototype, give me a ping!

WORK IN PROGRESS

An educational app for a client in Beijing.

GUAVAPALS:
MEETING YOUR FUTURE FIT-BFF

With a team mate, we researched, 
prototyped and tested a friend-finding native app for GuavaPass, a multi-gym application.

Prototype • Medium

SMU ACCOUNTANCY: REDESIGNING INFORMATION ARCHITECTURE

Tasked to look at the current website of SMU Accountancy, I redesigned the information architecture of the website, as well as improved on usability issues within the mobile version.

Prototype • Medium

WebMD:
integrating a feature

In a group of 3, we were tasked to integrate a feature into the current WebMD site. Our solution was a graphical Symptom Checker that also served as a filter for search results. 

Prototype • Medium

 

 

My Processes

Discovery

discovery

App/site map
Competitive analysis
Comparative analysis
Content Inventory
Heuristics
Surveys

 

Definition

definition

Interviews
Contextual Inquiry
Affinity mapping
Card sorting
User flows
Personas
User Journey & stories

Development

development

Feature ideation
Sketches
Wireframes
Usability testing

Delivery

delivery

Prototyping; low to high fidelity

Research report